TateHindle Architects

Project

Sicilian Avenue

Sicilian Avenue is a delightful pedestrianised shopping street in the Holborn district of central London. The arcade opened in 1910 and was named 'Sicilian Avenue' because of its authentic old-world Italian character.

A planning strategy was the starting point of our involvement with the building owners and CBRE on the Grade II Listed open arcade.

Old-world Italian character

A CBRE retail study proposed that a number of the units needed to be combined to create 'gateway' units to attract appropriately scaled operators.

The refurbishment included a new patterned granite paving scheme incorporating integrated services and generous central parasols; new architectural lighting and the reinstatement of the original listed 'Sicilian Avenue' lamp standards.

The Sicilian Avenue brand

The design guidelines that we devised are used by new and existing tenants to inform their fit-out proposals and signage; an approach that greatly eases the landlord and planning approval processes. Restored awnings and projecting signs are coordinated and supplied by the landlord to maximise the impact and continuity of the 'Sicilian Avenue' brand.

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